4 Chiropractor Marketing Strategies That Drive Results

According to a 2015 Gallup poll, more than 33 million Americans see a chiropractor. For many, it's a vital solution to back, neck and shoulder pain. Other clients seek help with arthritis, sports injuries or even trouble sleeping.

Chiropractors help their clients live healthier, happier lives. But if you want your practice to grow, you'll have to attract new patients.

That's where chiropractor marketing comes in. By using proven digital marketing strategies, you can help your practice thrive. Get started by implementing these four tips.

Chiropractor Marketing Tip #1: Start a Referral Program

If you want to get new clients, a referral program can speed the process up. In this system, clients receive a reward when their contacts come in for an appointment. In most cases, chiropractors offer a small discount or perk to encourage participation.

Why are referral programs so effective? They're a powerful form of word-of-mouth marketing. Clients trust their friends and family members. Those trusted endorsements increase the likelihood that new patients will book an appointment.

Today, word-of-mouth marketing is increasingly digital. You can make it easier for clients by leveraging email marketing or social media. For example, try creating a referral email clients can forward to their contacts.

With time, this chiropractor marketing strategy yields an ever-growing network of qualified leads.

Chiropractor Marketing Tip #2: Invest in Website Content

If you want clients to find you online, you'll need a great website. When ranking web pages, Google values content over virtually any other factor. If you want to climb the page rankings, excellent website content is a must.

There's no shortcut to developing great content. But a smart strategy can save you time along the way. To maximize your chiropractor marketing efforts, keep these best practices in mind:

• Google values detailed, authoritative content.
• An FAQ page can capture commonly searched questions. It can also serve as a time-saving customer service tool.
• Creating individual pages for each of your locations can improve local search.
• Earning high-quality backlinks can help your rankings improve.

Once you've honed your content strategy, make a plan to keep producing new content. Fresh, regularly-posted content will help your website attract steady website traffic over time.

Chiropractor Marketing Tip #3: Cultivate Online Reviews

If you want to stand out, online reviews should be a key part of your chiropractor marketing strategy. Potential clients want to feel confident they're in good hands.
Are your online reviews thin or outdated? If so, it's time to take action. Cultivating online reviews involves three simple steps:

• Step 1: Ask patients to write reviews. If patients recognize the value of online reviews, they're more likely to write them. By requesting online reviews, you can get the ball rolling.
• Step 2: Maintain your reviews. Online reviews are only helpful if you read them. While no one likes receiving negative reviews, they can contain valuable feedback. Be sure to regularly check and respond to reviews, both positive or negative. This engagement lets patients know you value their feedback.
• Step 3: Create new assets. Once you've gathered online reviews, it's time to take the final step. You can repurpose this well of content in plenty of creative ways. Try highlighting positive reviews in website testimonials, or using them in social media posts.

Finally, don't forget to cast a wide net. Clients scope out chiropractors on a wide variety of platforms. You'll need to gather reviews from a mix of platforms like Facebook, Google, and Yelp. Digital tools, such as get reviews, can help you keep a bird's eye view from a single dashboard.

Chiropractor Marketing Tip #4: Strengthen Local SEO

"Near me" searches are on the rise. Today, potential clients don't just want a chiropractor. They want to find a practice that's convenient to their home or work. In the age of local search, your location might be your most valuable asset.

Local search combines general SEO best practices with strategies that boost your "near me" rankings. Fortunately, if you follow the first three tips, you'll be well on your way to a strong local SEO strategy. Local referrals, website content, and online reviews all support healthy local SEO.

With these elements in place, you can take your chiropractor marketing to the next level. First, sign up for a Google My Business (GMB) account. This free services allows you to control how your business appears in search. You can optimize your profile to attract nearby clients.

Next, go mobile! When clients are in pain and need a chiropractor fast, many reach for their smartphones. Having a mobile-optimized website can help your practice perform better in local search.

Finally, you can reinforce your location on social media. Use location tags on Facebook, Instagram and Twitter to engage nearby followers.

Want to see how simple local search can be? Download our free local search eGuide today!