It used to be that in order to get ranked on Google, you would write a ton of content with interlinking.
“I link therefore I am.”
And while traditional SEO still has its place in the online world, brick-and-mortar stores can hugely benefit from taking advantage of local SEO.
Think back to the last time you ran a Google search looking for a store near you. You typed in a keyword + near me and above the organic search results there was a map of the area and the local 3-pack.
No, that isn’t a 3-pack of microbrew.
It would have looked something like this:
For local businesses, getting ranked in that 3-pack (also known as the snack pack—don’t ask us why) can drive a significant amount of traffic to your store. Let’s take a look at how you can achieve this coveted position on Google’s Search Engine Results Pages (SERPs).
When almighty Google is deciding what to place in the 3-pack, it’s going to look for businesses with an established online presence. Specifically, it’s going to look at business listing directories like Google My Business, Bing, Yahoo, and Yelp. Those are the big names, but there are actually 70+ sites like these that Google will take into account.
If you really want to claim your spot among the snack pack, you’ll need to be listed on as many of these sites as possible.
You’ll also need to ensure that your NAP (Name, Address, Phone Number) is exactly the same on each platform. For example, you cannot list (619) 867-5309 on one site and 619-867-5309 on another site.
With your Placement tool, this is easy! Rather than having to log into seventy platforms and ensure your listings are consistent, you only have to log into one portal.
The Placement tool gives you a huge boost, but you should incorporate the other strategies in this article—especially if you’re in a competitive niche.
Activity signals (a.k.a. frequency signals) are the signals that let Google know you’re alive and kicking. There are different kinds of activity signals, including:
However, it’s worth noting that when it comes to local search, proximity is king. The closest business from the user’s location will show first in almost every situation. It is much harder to rank outside the 20-mile radius from your central service areas.
Optimizing your website and GMB profile plays double duty—it’s important for both Google and your potential customers.
Optimizing your website means:
Optimizing your GMB profile means:
Ranking in local search and driving more traffic to your website is possible when you’re equipped with the right tools. Not only is it possible, but GoSite’s services and automated tactics make it easier than ever.
GoSite can help your business grow in so many ways, all in one friendly dashboard. Ready to dive in? Start a free trial. Prefer a conversation? Book a demo.