How to Grow Your Business with Mobile Sales

Imagine having the freedom to accept payments anywhere, right from your mobile phone, regardless of where your work takes you. That’s the beauty of mobile sales in a nutshell.

From communication to business, there is almost nothing the mobile revolution hasn’t touched -- and payments are no exception. The massive mobile influx has transformed the way merchants can accept payments and opened the door to so many new possibilities -- like mobile sales.

If you don’t have a mobile point-of-sale (mPOS) terminal, you might want to reconsider. Mobile sales have been on the rise and aren’t going away anytime soon. Not only are mobile sales not going away, but analysts predict that the yearly number of mobile POS transactions will triple by 2023.

What Are Mobile Sales?

Adopting an mPOS system allows you to streamline the entire payment process while also reaping a few extra benefits. An mPOS is a smartphone, tablet or wireless device that performs the functions of a traditional POS terminal (like a cash register) only wirelessly.

The standard mPOS setup is a smartphone or tablet with a payment processing app -- no hardware necessary.

This is especially useful for those who are a part of the deskless workforce because it allows you to process payments on the spot, out in the field without having to call in to pay later with a credit card number or mail an invoice. It’s an easy, quick, and convenient way to process payments in real-time.

In brick-and-mortar stores, mPOS systems can work as additions to a traditional POS terminal or replace it entirely -- the choice is yours. It offers all the same functions as a cash register, only wireless plus some additional reporting and analytics features.

Mobile POS terminals have made payments easier and quicker than ever before, not to mention it helps to increase in-store and online sales. Here’s how.

Improves Efficiency

Mobile POS solutions enable businesses to quickly and effortlessly process payments. As a business owner, you can add multiple devices to your mPOS solution (for you and all of your employees).

This can be done in a fraction of the time and cost that would be required to run an on-premise software with a traditional POS terminal.

Because your payment solution is always carried with you, if there happens to be a mistake or a last-minute change, you’re able to make the correction on the spot.

In addition to handling transactions, your mPOS terminals can be used to manage employees and schedules, oversee operations, and analyze data when you’re not even in the store.

That means you will have more time to focus on providing excellent service and making your customers happy. A reliable mPOS system will make your business more efficient by saving you time and money.

More Sales Opportunities

US retailers using mPOS technologies achieved a 24 percent average increase in sales during 2017, compared to those that didn’t.

A business that adopts mPOS terminals can sell to customers at any given moment -- you’re always prepared to make a transaction because you can do so right from your mobile phone.

They can be used to expedite the checkout process and eliminate long wait times and possibly capture a sale that would have otherwise been lost.

One of the greatest benefits of having an mPOS solution is that it can handle almost every transaction scenario:

• Online purchases
• In-store/in-person purchases
• Paying in advance
• Text-to-pay

You can accommodate all sorts of payment requests with a mPOS -- your payment options are unlimited.

Customer Engagement

Improving your customer interactions is an effective way to increase sales. Luckily, you can do this with an mPOS solution.

Unlike traditional POS terminals, a mPOS offers a variety of other features to help your business succeed. You can rely on an mPOS to do all kinds of backend work for your business including:

• Cloud-based accounting software;
• Assigning payment collection tasks;
• Managing employees and their schedules;
• Monitoring inventory, sales, and revenue;
• Generating transaction reports; and
• Being accessible from anywhere, anytime.

With all of this being taken care of by your mPOS device, that leaves you with more time to tend to your business and your customers. In other words, if used correctly, it could help ease the workload of your employees, allowing them to engage and assist customers more frequently, which will allow them to provide better service and build better relationships.

With a mPOS, your customers don’t even have to come into your physical brick-and-mortar location -- they have the option to pay in advance or pay online.

Improved Customer Experience

Mobile POS solutions allow businesses to adopt a customer-centric mentality and put customers at the forefront of all their interactions -- regardless of where they are on their customer journey.

Customers have come to expect personalized service. Mobile POS solutions provide important insights about your customers, which you can use to provide a more suitable and personalized offer along with a better overall experience.

Unlike traditional POS terminals, an mPOS allows for complete mobility for you and your employees while simultaneously offering your customers the utmost convenience.

With mPOS, You’re no longer confined to your brick-and-mortar location, you can request, accept, and process payments virtually anywhere in the world.

With your payment solution in hand, you can provide a higher quality of service throughout the customer’s entire journey without ever leaving their side -- literally. This service coupled with the unparalleled convenience mobile sales offers will earn you long-term loyal customers for life.

Winning with Mobile Sales

The mPOS market is growing in the U.S. at a rate of 9.2 percent, while conventional POS sales are shrinking at a rate of -2.5 percent. There's a clear reason why -- mPOS offer a level of convenience and efficiency that traditional POS sales can't compete with.

Mobile sales also open access to a large amount of valuable consumer data that you can use to further enhance the customer experience and grow your bottom line.

But in order to do this, you have to choose the right mPOS system for your business. Consider GoSite’s Payment tool, which is an all-in-one payment processing platform. It’s an omnichannel mPOS solution, which allows you to accept payments everywhere and every way.

You’re able to collect and keep track of payments and transactions while on the go with our mobile app so you can always be connected. You’ll also get access to all the transactions and payment history for each customer to keep everything in the palm of your hand.

Leverage our one-of-a-kind mPOS solution to gain more customers, deliver the best possible experience, and boost your mobile sales.