What is a CRM?

You’ve probably heard everyone raving about the wonders of CRM, but what exactly is a Customer Relationship Management software?

Simply put, CRM is a tool that helps you manage all relationships and interactions with your customers and leads. The right CRM software lets you stay in touch with customers, streamline procedures, and increase profits.

This software ensures that every phase of the customer journey is smooth and efficient, and enables your business to maximize productivity and revenue. The tool keeps a thorough record of a customer’s purchase history — and gives you valuable insights on the purchasing patterns of customers. 

With a good CRM in place, finding new customers, earning their confidence, providing qualified support, and providing extra services throughout the relationship becomes much easier.

How To Use CRM to Influence Sales/Revenue

Effective CRM increases revenue in more ways than one. Here’s how you can make the most out of a CRM software to improve the customer experience and take your digital marketing to the next level.

Increase Conversion Rates

Information is power — you can better engage your customers if you have a deeper understanding of their needs and behavior. 

CRM software allows you to manage customer profiles, retain extensive meeting notes, and better identify errors or difficulties. This boosts your ability to generate more revenue from engagement opportunities over time.

More Return Customers

Use the insights from a CRM to create marketing strategies that will convert leads into long-term, regular customers. For example, you can arrange email and phone communications during and after-sales. This is crucial for meaningful follow-up and follow-through services. You can also use records of each customer encounter to come up with promotions that will entice your target audience.

Better Time Management

A CRM software helps you and your team manage time more effectively in a variety of ways. The tool automates data management functions — and lets you access customer data anytime, anywhere. This facilitates teamwork and reduces the likelihood of delays in tasks and services.

Plus, a CRM streamlines business processes and improves sales functions. With real-time sales tracking, you and your team can minimize errors and enjoy smooth communications.

Improved Sales Planning

Sales teams can better calibrate their selling strategy by employing a CRM with sales prediction information. With accurate sales forecasts, stakeholders can make better judgments when it comes to setting targets, hiring, budgeting, marketing, and other revenue-generating functions.

Leverage Referrals from Existing Customers

Cross-selling and upselling prospects become obvious as you gain a greater understanding of your consumers. With CRM, you can maximize opportunities to acquire additional business from existing customers. Repeat consumers are more likely to become happy, and repeat customers spend more — up to 33% more, according to some research.

Track All KPIs

Key performance indicators (KPI) play a key role in customer retention. With a CRM, you can monitor how well your business is doing in terms of increasing customer satisfaction. You can go over various touchpoints in a customer’s journey and figure out which engagement tactics work best.   

Boost Your Business with a CRM Now

A CRM tool can be a valuable asset to a company's arsenal. It can help you communicate, automate, and make the best use of your resources to increase sales. A CRM helps firms reach their sales targets and more by reporting client data and actions in a systematic fashion.

CRM is more than just an online solution. It's all about putting your company in the best position to deliver your customer relationship management strategy through efficient collaboration across teams. Choosing a platform that allows you to effectively manage client interactions while also boosting cooperation and business processes is a win-win situation for your business.

GoSite’s Contact Hub is a popular CRM solution for businesses of all sizes looking to learn more about their customers' buying and purchasing patterns. It includes all of the features you'll need from a full-featured CRM, as well as technologies that provide you complete visibility over your company's customer interactions on any online platforms that you may have.

GoSite can help your business grow in so many ways, all in one friendly dashboard. Ready to dive in? Start a free trial. Prefer a conversation? Book a demo.