5 Ways to Enhance Your Mobile Marketing Strategy

Whether you’re a digital marketing newbie or you’ve already begun to improve your online presence, reaching new customers on their phones requires its own strategy. People are searching, scanning, and clicking “get quote” from their mobile devices at greater rates than ever. If you’ve been holding off on boosting the mobile aspect of your marketing, these stats speak for themselves:

• There are 68 million Google searches done on mobile devices every hour across the world.
• 76% of people who use their phones to search for something nearby visit a related business within one day.
• Mobile devices are responsible for over 40% of the transactions that people complete online.

With all that consumers are doing on their phone, the methods to reach them are endless. But mobile marketing doesn’t have to be intimidating. In fact, it can actually yield some serious profits.

Below we’ve put together some of the best money-making mobile marketing ideas to grow your online reputation and engage more customers. For the latest website and social media trends your small business should be focusing on, be sure to download our guide below. 

Start with Your Website

One sure-fire way to drive off new customers is with a non-mobile friendly website. Google recently refocused its ranking rules with “mobile-first indexing,” which essentially means that even if your desktop site is primo, you won’t get as much customer traffic if it doesn’t work well on mobile phones.

Any successful mobile marketing strategy must start with making your site mobile-friendly. Otherwise, it may all be wasted.

Consider doing a best website builder for small business—for both desktop and mobile—to ensure your company is getting the attention it deserves. Ideally, you want easy-to-use website features that encourage your visitors to self-serve. It’s important to understand how customers interact with content, and to offer a site that seamlessly guides them through the user experience—leaving them more likely to contact you, book an appointment, or request a quote.

Pro tip: Use Google’s free Mobile-Friendliness Test to see how your website fares today. 

Offer Instant Messaging

Despite the kung-fu grip on our phones, young generations hate making—and receiving—phone calls. While this behavior is usually attributed to millennials, it’s seeped into other age groups as well and prompted the need for conversation alternatives for businesses, such as text and chat support.

In a study conducted by OpenMarket, results revealed that millennials are looking for companies to send them text reminders, among other mobile notifications. In the words of OpenMarket’s general manager, “Using SMS allows companies to communicate exactly how and where millennials like.” 

With the right tools in place, text-based customer service doesn’t mean you have to be “on” 24/7, but it does mean that customers will expect faster responses, with short, get-to-the-point answers. 

Target and Trap with Geofencing

You’ve heard of white picket fences, but is geofencing in your vocabulary? If not, you’re missing a big opportunity to capitalize on one of the biggest drivers of mobile business.

What is Geofencing?

Geofencing is a form of location-based marketing that triggers a pre-programmed action when a mobile device enters or exits a virtual boundary. Even if you haven’t heard of it, you’ve probably noticed that some ads follow you around. A little stalker-esque? Maybe.

There are unique ways to set up a geofence around areas that correspond with your services. For example, an auto service company might set up a geofence around a neighboring tow truck company knowing that if a tow truck company is servicing a customer, that customer is also likely in need of car repair and body services.

Send Alerts and Text Notifications

While email marketing still has its place in business, text marketing and notifications matter most in 2021. It’s easy for customers to ignore an email, and with auto-sorting functions it’s likely that your email promotions aren’t being seen at all. But we’ve been conditioned to open texts and view notifications as soon as they come in—and that behavior is a big benefit for your business.

Here are some stats, from Tech Jury, to consider about mobile messaging:

• 75% of consumers are okay with receiving SMS messages from brands after they’ve opted in.
• SMS messages have a whopping 98% open rate.
• Text messages have a 209% higher response rate than phone, email, or Facebook.
• 90% of SMS messages are read within three minutes.
• Consumers redeem SMS-delivered coupons 10 times more than other types of coupons.

The key takeaway? Surprise promos and specials are more likely to be taken advantage of in a quick text. The cost is minimal and the possibilities for completed transactions are maximized. It’s a win-win!

Consider Creating an App 

With the right functionality, apps can be effectively used to nurture relationships with customers by offering special, in-app-only offers, and promos. While your customers may not be regular app users, there are several benefits to consider app creation within your mobile marketing strategy:

• Offering in-app-only specials incentivizes customers to join and take advantage of offers.
• Apps provide an opportunity to try out creative initiatives, such as challenges, games, and other engaging activities for customers.
• In-app customer support creates a direct line of communication, rather than checking various sources for customer questions or complaints.

Every business—regardless of industry—can be an online business. GoSite helps you get your business online and mobile-ready so you can reach and convert more customers. Sign up for a free demo below!