Must-Have Features of Website Builders for Small Business

The Property Brothers are having a good year. Jonathan and Drew Scott are twin brothers at the helm of an entertainment empire. Specializing in real estate and home renovations, the pair now star in multiple television shows and publish a magazine.

Of course, the breezy hour-long home transformations are mostly TV magic. But that's exactly what draws viewers in. It's deeply satisfying to watch a decrepit fixer upper become a dazzling dream home. Viewers tune in to see the end result—not the sweaty labor.

This mentality applies to your business website, too. If you're investing in a new website, it can feel like getting stuck in a lengthy renovation. 

There are endless decisions to make, about technical issues you might not fully understand. You'll work with developers—the construction experts of the web design world. And the big reveal might not feel dazzling, since you'll be so tired by the time you reach the finish line.

But what if there was a way to make the process easier?

That's where website builders for small business come in. These user friendly tools function like the Property Brothers' TV magic. You won't have to write a line of code or program your own functionalities. 

Instead, you can focus on the fun part: Creating a fresh website that's easy to update and maintain.

Let's take a closer look at what website builders offer, and why you should consider using one. 

What Is a Website Builder for Small Business?

Before we talk about the benefits of website builders for small business, let's start with the basics. What is a website builder, anyway?

A website builder is a type of software that allows anyone to build a website. Instead of building a website from scratch, you can create a site from pre-made elements. 

Often, this is as easy as plugging your business' information into a template. Add some original images and content, and you've got an attractive and functional website. 

Website builders are particularly helpful for small businesses because they're affordable. While a custom website can come with a $10,000 or even $25,000 price tag, website builders start at a much lower price point.

And the truth is, most small businesses don't need a fancy custom website. Often, a clean, modern website with up-to-date information will satisfy your customers.

Must-Have Features for Website Builders for Small Business

If you're a small business owner, investing in a good website builder is like accepting the keys to a move-in ready home. 

But not all website builder software is created equally. You don't want to spend money and time on a new tool, only to later realize it can't give you the site you want.

The best way to avoid this problem is to look for tried and true features. A few of the most important website builder features include:

• A Drag and Drop Interface: Say goodbye to painstaking lines of CSS and HTML. Drag and drop tools allow you to update your site's appearance with a few clicks. This supports long term website maintenance. Because adding or subtracting text, images and other elements is so easy, you'll be more likely to keep your site fresh over time.
• Mobility: If your website doesn't work on smartphones and tablets, it doesn't work—period. Mobility is a crucial capability for websites today. Look for a website builder that is automatically optimized for mobile visitors.
• Payment Integrations: Practically all businesses sell goods or services in some form. You might not need a full-fledged e-commerce site, but payment integrations are still a solid feature to look for. For example, you could use contactless payment to easily accept online payments. Even if you don't need this integration now, it's smart to keep your future options open.
• Customized Design Features: Even if you're using pre-built templates, you'll still want your site to feel unique. Look for a website builder that makes it easy to integrate your branding. A logo, custom font and original photography can go a long way toward branding your site.

Of course, there are many additional features that can enhance website builder software. Still, choosing a website builder for small business with these essential ones will help you build the site of your dreams.

Let a Website Builder Power Small Business Growth

If your website needs a renovation, you don't have to save up for a custom site. A website builder for small business can help you get the modern website you need, at a fraction of the cost.

Best of all, you won't have to sacrifice quality—or style.

Once you have a website that works, you can reap benefits such as:

• Earning trust with new customers
• Protecting your online reputation
• Ranking in search results
• Improving data security
• Providing better customer service

...and more! 

With website builder software, a great website is within reach. If you're ready to get started, best website builder for small business today!