The Property Brothers are having a good year. Jonathan and Drew Scott are twin brothers at the helm of an entertainment empire. Specializing in real estate and home renovations, the pair now star in multiple television shows and publish a magazine.
Of course, the breezy hour-long home transformations are mostly TV magic. But that's exactly what draws viewers in. It's deeply satisfying to watch a decrepit fixer upper become a dazzling dream home. Viewers tune in to see the end result—not the sweaty labor.
This mentality applies to your business website, too. If you're investing in a new website, it can feel like getting stuck in a lengthy renovation.
There are endless decisions to make, about technical issues you might not fully understand. You'll work with developers—the construction experts of the web design world. And the big reveal might not feel dazzling, since you'll be so tired by the time you reach the finish line.
But what if there was a way to make the process easier?
That's where website builders for small business come in. These user friendly tools function like the Property Brothers' TV magic. You won't have to write a line of code or program your own functionalities.
Instead, you can focus on the fun part: Creating a fresh website that's easy to update and maintain.
Let's take a closer look at what website builders offer, and why you should consider using one.
Before we talk about the benefits of website builders for small business, let's start with the basics. What is a website builder, anyway?
A website builder is a type of software that allows anyone to build a website. Instead of building a website from scratch, you can create a site from pre-made elements.
Often, this is as easy as plugging your business' information into a template. Add some original images and content, and you've got an attractive and functional website.
Website builders are particularly helpful for small businesses because they're affordable. While a custom website can come with a $10,000 or even $25,000 price tag, website builders start at a much lower price point.
And the truth is, most small businesses don't need a fancy custom website. Often, a clean, modern website with up-to-date information will satisfy your customers.
If you're a small business owner, investing in a good website builder is like accepting the keys to a move-in ready home.
But not all website builder software is created equally. You don't want to spend money and time on a new tool, only to later realize it can't give you the site you want.
The best way to avoid this problem is to look for tried and true features. A few of the most important website builder features include:
Of course, there are many additional features that can enhance website builder software. Still, choosing a website builder for small business with these essential ones will help you build the site of your dreams.
If your website needs a renovation, you don't have to save up for a custom site. A website builder for small business can help you get the modern website you need, at a fraction of the cost.
Best of all, you won't have to sacrifice quality—or style.
Once you have a website that works, you can reap benefits such as:
...and more!
With website builder software, a great website is within reach. If you're ready to get started, best website builder for small business today!