10 Seamless Ways To Attract New Clients

As a small business owner, you know it is vitally important to have a steady flow of new potential clients coming through your doors. But how do you go about attracting those new customers?

This post lays out 10 actionable steps you can implement immediately to get new customers lining up for your products or services. By leveraging these strategies, you will create a system of leads that gives you more time to focus on growing your business. 

Jump to:

• Target Customers With Ease Using These Actionable Tips

  • 1. Put Quality Content on Social Media Networks

  • 2. Find Social Groups Online

  • 3. Optimize Your Website

  • 4. Encourage Your Current Customer Base To Leave Reviews

  • 5. Meet Your Customers Where They're At

  • 6. Let Customers Sample Your Service

  • 7. Promote Your Company to Friends and Family

  • 8. Retarget Happy Customers With New Business Ideas

  • 9. Register Your Small Business on Local Directories

  • 10. Build a Referral Program for Loyal Customers

• Use These Simple Tools To Help Your Business Scale

Target Customers With Ease Using These Actionable Tips

There's an endless amount of changes you could make in your business to attract new customers. Instead of spinning your wheels, we've compiled a list of 10 customer attraction methods that are effective and easy to implement.

1. Put Quality Content on Social Media Networks

Customers are essentially individuals with a specific problem who are looking for a specific solution. As a business, your job is to show up as the solution to that problem. And one of the best ways to do that is by putting out quality content on social media networks.

Source: Marketing Charts

There are a few channels people with a problem visit to find solutions. Google, TV, podcasts, and social media is where millions of people spend their time looking for potential services to help with their problems.

As long as your company has a high-quality content marketing strategy, you'll increase your chances of people stumbling across your business as a solution to their problem. Your channel will also gain a reputation for helping solve problems and word of mouth will raise the awareness of your brand and grow your channel.

You'll want to set up a landing page or direct your social media following to a specific goal, such as signing up for a newsletter or requesting a consultation. This will help grow your leads and help you attract more satisfied customers.

2. Find Social Groups Online

There is no better way to immediately attract a new customer than to get a personal referral or recommendation from someone they know and trust. In fact, word of mouth is considered the primary factor in 20%-50% of purchasing decisions. If you're wondering how to attract new clients, this should be one of the first methods you target.

Source: Oberlo

Make it easy for yourself by finding online social groups where people are gathering. The trick is to find what platforms these types of people are using and try to provide help when you see an opportunity. For example, if you have a lawn care service and someone asks when you should water different types of grass, provide an answer and let them know they can contact you with more questions.

The best way to do this is by finding platforms where people are gathering in large numbers. Places like Facebook Groups, Reddit, Quora, and other online communities. Look for questions that have been asked in these communities and see if you can provide a solution without being salesy. 

The more helpful you are, the more people will start to notice your brand and ask about your services. This strategy can work very well with home services who often rely on a local network of customers to stay profitable.

Another way to get in front of potential customers is by working with influencers who have established themselves in your industry. You can collaborate with them on a blog post, social media campaign, or even just a simple shout-out.

3. Optimize Your Website

Your website is your online home and it needs to be in tip-top shape if you want to attract new customers. That means having a user-friendly design, helpful and well-written content, and clear calls to action.

Your website is essentially your digital storefront and first impression. If it's not up to par, you're going to lose out on potential customers who don't see your brand as professional enough to work with.

Source: Orbit Media

The first step to optimizing your site is making sure everyone can use it easily and there are no bottlenecks. That means having a design that is easy to navigate and understand. All the content should be well-written and free of errors. You also want to make sure your website loads quickly and there are no broken links.

Next, you need to ensure that your website is designed with SEO in mind. This means using the right keywords, having well-written title tags and meta descriptions, as well as optimizing your images. Doing all this will help your website rank higher in search engine results pages, making it easier for people to find you and attract new customers.

Finally, every page on your website should have a clear call to action. Whether it's subscribing to a newsletter, requesting a consultation, or downloading a white paper, you need to tell visitors what you want them to do next. If they can't figure it out, they're likely to leave and you'll miss out on a potential customer.

4. Encourage Your Current Customer Base To Leave Reviews

According to BigCommerce, 92% of customers read online reviews before they make a purchase. This is called social proof, and it influences people to make buying decisions.  

The more positive reviews and testimonials you can get from current customers the better. Not only will this attract new customers, but it will also help you close more sales with the ones you already have. If you’re having trouble gaining new customers, focus on displaying testimonials and gathering more from existing customers.

The best way to get reviews is by simply asking your current satisfied customer base. You can do this via email list, social media, or even in person. Make it easy for them to leave a testimonial so they don’t quit midway through. You can increase your testimonial conversion rate by offering a discount or special offer for every person that leaves a review.

Don't just stop asking for reviews, though. You also need to monitor the ones that are being left and address any negative feedback immediately. This shows potential customers that you're paying attention and care about your customers’ needs.

5. Meet Your Customers Where They're At

Don’t offer your customers something they don’t need. You need to meet your customers where they're at if you want to attract new ones.

Understand the stages of the customer buying journey and create marketing materials that address their needs at each stage. For example, someone who is in the awareness stage is going to need different content than someone ready to buy.

Source: ChannelSight

6. Let Customers Sample Your Service

Go shopping at your local grocery store on a Saturday afternoon and notice the amount of sample stands strategically set up throughout the store. Grocery chains know that if they give you a taste of what's possible with the ingredients they offer, you're more likely to buy.

Apply this concept to your business by finding a way to let potential clients try your product or service. This could be in the form of a free trial, a demonstration, or even just a coupon code for a discount on their first purchase.

Whatever you do, make sure it's something that will give them a taste of what it would be like to be one of your customers. Have your team provide excellent customer service to these individuals and make sure your potential customers fully understand how to use your product or service.

If you have worked to make your product the absolute best in the market then a sample of what you offer is all your prospects will need. Test different offers to see what your audience responds to best.

7. Promote Your Company to Friends and Family

One of the easiest ways to attract new customers is by reaching out to those you know and have built relationships with.

Building relationships is what turns leads into paying customers. Since you have already built relationships with friends and family, this is an easier path to gaining new customers.

Your friends and family can either become clients themselves or help refer your business to others. Because your friends and family already know your character and work ethic, they are more likely to tell others how good your service is.

8. Retarget Happy Customers With New Business Ideas

Almost 65% of a company’s revenue comes from repeat customers.

This is why it's important to have systems in place that allow you to quickly and easily market new products or services to your current customer base. After all, if they're already happy with what you're offering and you have already solved a pain point for them, they'll be more likely to try something new from your company.

Having an established newsletter is one of the easiest methods to implement. You can use this to send out monthly or quarterly updates on new offerings, company news, and helpful resources that will keep your customers coming back for more.

Another method is to create an email campaign that has a discount or promotion offer for existing customers. A series of emails works even better to entice customers to take action. Make sure each email states a different benefit of your service and tease the discount throughout the series. Once the last email comes with the actual discount code, you’ll have more customers take action.

9. Register Your Small Business on Local Directories

You'd be surprised how many leads you can get simply by ensuring your small business is registered on all the major local directories.

Some of these include Google Business Profile, Yelp, Apple Maps, Foursquare, and Facebook. These platforms are designed to help customers find businesses in their area that match what they're looking for.

The best part is that most of these directories are free to list your business on. And once you're registered, it's important to regularly update your information and take advantage of any features that allow you to stand out from the competition.

For example, Google My Business allows you to post photos, special offers, and events that show up right in the search results. When someone searches Google for a product or service similar to yours, you’ll show up in their search results. You won't have to spend a single penny on free marketing either.

10. Build a Referral Program for Loyal Customers

Have you ever signed up for a bank credit card and seen an offer where you refer a friend and receive bonus points if they get a card of their own? This is exactly how a referral program works and it's a great way to attract new leads from loyal clients.

Source: Annex Cloud and FinancesOnline

A referral program is an incentive-based system that rewards customers for referring new business your way. The most popular type of referral program is one where customers earn a discount or freebie for every successful referral they make.

This could be anything from $10 off their next purchase to a free month of your service. The key is to make the incentive valuable enough that they're happy to give you a shout-out.

The best way to promote your referral program is through email or social media. You can also include it on your invoices or receipts and add a section to your website that outlines the details.

Use These Simple Tools To Help Your Business Scale

You don't have to be a marketing genius to have an abundance of new customers to your business. You just need to focus on one or two of the tips above and start taking action today. Before you know it, you’ll have more customers coming to your business than you can handle.