GoSite Raises $40M Series B To Bring Small Businesses Online

Today, GoSite announced that we closed a $40 million Series B fundraising round led by New York-based Left Lane Capital. 

Our easy-to-use application gives businesses the strong digital presence they need to engage and transact with customers online. The robust product suite enables businesses to manage their website, listings, reviews, messages, booking, and payments—small business apps. 

From landscapers to hair salons and auto shops, GoSite helps businesses transition online and enable their customers to book, pay, and review services seamlessly. 

“GoSite puts the power back in the hands of small business owners,” said Alex Goode, CEO at GoSite. “Millions of small businesses are facing the need to transition into the digital era, and we’re excited to continue building the technology that makes this possible.” 

The investment comes from Left Lane Capital, an emerging New York-based growth fund started by a former Insight Partners team. Left Lane invests in high-growth internet companies globally.

“Small business owners have to do five things at once,” said Vinny Pujji, partner at Left Lane and San Diego native. “Alex and his team have built a powerful, broad solution that manages to be simple enough for a one-person operation. We’re thrilled to support GoSite on their mission to make traditionally offline small businesses successful in the digital age.” 

Longley Capital, Cove Fund, Stage 2, Ankona Capital, and Serra Ventures also participated in this round.

Momentum Fuels Expanded Offerings

Small businesses face many unique challenges, exacerbated as the world continues to experience the impact caused by the COVID-19 pandemic. 

In an age when most business is conducted online, GoSite has helped thousands of merchants stay open and continue to be found, booked, and paid by their customers online. 

So far in 2020, GoSite has doubled its customer base. It has reached thousands of small businesses that have turned to the platform to bring their business online and manage it on the go. GoSite’s offering for small businesses is expansive, as partnerships with platforms such as Shutterstock have increased reach and positioned the startup for exponential growth. 

The Series B funding will allow GoSite to expand its product offerings to help more businesses adapt to an accelerated digital transformation brought on by COVID-19, and scale operations to continue to offer a world-class customer experience. 

Businesses now have expanded free trial access to premium products, such as GoSite’s suite of Payments tools, that make it easier for merchants to accept credit cards, offer text-to-pay, create invoices, and more. GoSite’s platform enables safe, contactless payments, overcoming a significant hurdle millions of business owners currently face. 

Capital Raise

The $40 million Series B investment follows shortly on the heels of a Series A round earlier this year, bringing the San Diego-based startup to a total $56 million investment in 2020. This exciting infusion of resources will fuel GoSite’s continued expansion and development of innovative products for small businesses as well as the hiring of exceptional talent.